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   IF YOU THINK IT IS EXPENSIVE TO HIRE A PROFESSIONAL TO DO   THE          JOB. WAIT UNTIL YOU HIRE AN AMATEUR, AND HAVE TO REBUILD TWICE    JUST TO MAKE IT WORK.  THE  BITTERNESS OF  POOR QUALITY REMAINS  LONG AFTER THE  SWEETNESS OF LOW PRICE IS FORGOTTEN 


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    We do what the Logo Says

 INDICATORS (it worked in Bahrain, UK & USA)    We have identified a number of high-level indicators supporting the business case for the Local Salads project.                    

Indicator #1: The major GCC retailers are increasingly seeking consistent, year-round, high-quality produce to satisfy the local market. The current supply is inconsistent, and does not not meet the demand. The main reasons for this are:  74% of  GCC produce is grown outdoors and is therefore subject to variable climate conditions Gross inefficiencies in the supply chain, leading to wastage.

Indicator #2: Issues of food security in GCC are not new; however, a number of factors are rapidly coming together to indicate a potentially devastating scenario in which millions of people may go hungry. These factors include: Population explosion and mass urbanisation hot climate not suited to hydroponic production Poor farming land quality Low production quality.Large import market for food  Climate change Water scarcity Cost and impact of transport The GCC and MENA is uniquely positioned to service this  market and to become “A food bowl”, but is currently not meeting the demand 

Indicator #3: The "greening" of the food  chain There is a rapidly developing trend towards a "greening" of   the food chain. Particularly in GCC, consumers not  only want a consistent and reliable year-round supply, but are increasingly demanding pesticide-free produce, as well as  showing an interest in the environmental and social impacts of farming. Current methods of farming are not able to keep  up with these market changes.

AT  LOCAL SALADS , WE BELIEVE THE SOLUTION LIES IN "SMART  FARMING".